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The digital journey: banners to basics
In 1994 Wired unknowingly began a communication revolution with the launch of the first digital banner advertising. While magazine subscriptions were Wired’s primary revenue source, entering the...
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What can ad agencies learn from a failed steel business?
The stacks of Bethlehem Steel are dormant now and have been for 20 years. For more than a century, they belched smoke and fire into the sky, a symbol of the company’s ability to turn iron ore and coke...
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